Area: 1,672.3 m² // 18,000 sqft.
Project Management y Commissioning
Located in the heart of the "Gold Coast" neighborhood of Chicago, the old Cedar Hotel has transformed into the Viceroy Hotel. In order to have a provocative design, the architectural design solution evolved from the existing context. The original four-story brick and terracotta façade of the Cedar hotel was rebuilt and served as inspiration for a surprising new 18-story tower with 180 rooms and suites.
The unique image of the viceroy emerges through the contrast between the character of the new tower and its historical predecessor. Preserving the original facade of 1920 honors the past, having a nostalgic appeal for the neighborhood. On the contrary, the glass curtain wall of the new hotel tower in a tense and three-dimensional envelope. The "folding" geometry is inspired by the "argyle" pattern found on the historic brick facade. The design solution creates "harmony through contrast".